Sunday, December 29, 2019
Definition and Examples of Zeugma
A distant cousin of a transferred epithet, zeugma is aà rhetorical term for the use of a word to modify or govern two or more words although its use may be grammatically or logically correct with only one. Adjective: zeugmatic. Rhetorician Edward P.J. Corbett offers this distinction between zeugma and syllepsis: in zeugma, unlike syllepsis, the single word does not fit grammatically or idiomatically with one member of the pair. Thus, in Corbetts view, the first example below would be syllepsis, the second zeugma: You are free to execute your laws, and your citizens, as you see fit.(Star Trek: The Next Generation)Kill the boys and the luggage!ââ¬â¹(Fluellen in William Shakespeares Henry V) However, as Bernard Dupriez points out in A Dictionary of Literary Devices (1991), There is little agreement among rhetoricians on the difference between syllepsis and zeugma, and Brian Vickers notes that even the Oxford English Dictionary confuses syllepsis and zeugma (Classical Rhetoric in English Poetry, 1989). In contemporary rhetoric, the two terms are commonly used interchangeably to refer to a figure of speech in which the same word is applied to two others in different senses. Etymology From the Greek, a yoking, a bond Examples and Observations Zeugma is when a word applies to two others in different ways; or to two words when it only semantically suits one. An example of the former quotes Alanis Morissette: You held your breath and the door for me. How chivalrous and zeugmatic. An example of the latter is with wailing mouths and heartsââ¬âbut dont blame Morissette for this doggerel.(Gary Nunn, Move Over, George Orwellââ¬âThis Is How to Sound Really Clever. The Guardian, October 11, 2013)He carried a strobe light and the responsibility for the lives of his men.(Tim OBrien, The Things They Carried. McClelland Stewart, 1990)She arrived in a taxi and a flaming rage.(John Lyons, Semantics. Cambridge Universityà Press, 1977)We were partners, not soul mates, two separate people who happened to be sharing a menu and a life.(Amy Tan, The Hundred Secret Senses. Ivy Books, 1995)[H]e was alternately cudgelling his brains and his donkey when, passing the workhouse, his eyes encountered the bill on the gate.(Charles Dickens, Oliver Twist, 1839)I just blew my nose, a fuse, and three circuit breakers.(The Jim Henson Hour, 1989)I was in no sort of nick for this encounter, I admit, full of fear and afternoon scotch and the homeward tug.(Marin Amis, Money. Jonathan Cape, 1984)Whether the nymph shall break Dianas law,Or some frail China-jar receive a flaw,Or stain her honour, or her new brocade.(Alexander Pope, The Rape of the Lock, 1717)She lowered her standards by raising her glass,Her courage, her eyes and his hopes.(Flanders and Swann, Have Some Madeira, MDear)The theme of the Egg Hunt is learning is delightful and deliciousââ¬âas, by the way, am I.(Allison Janney as C.J. Cregg in The West Wing) Zeugma as a Writing Fault Like syllepsis, the figure known as zeugma uses a single word to link two thoughts, but in syllepsis the relationship of the linking word to both ideas is correct, whereas in zeugma the relationship is correct for one idea but not for the other. A fabricated example of zeugma might be, He sat munching his sandwich and his beer. An actual example from fiction is, Something odd in the behavior of the pair held his attention and his curiosity. The term zeugma is often used to refer to syllepsis, but as here distinguished it obviously is a writing fault, which syllepsis is not. (Theodore Bernstein, The Careful Writer: A Modern Guide to English Usage. Simon Schuster, 1965)Zeugma is often accidental, as in She wore a rusty black dress, a feather boa, and an alligator handbag; since wore has no legitimate application to handbag, this zeugma is an error. (Edward D. Johnson, The Handbook of Good English. Washington Square, 1991)Confusing and Contradictory Distinctions Between Zeugma and Syll epsisAlthough commentators have historically tried to distinguish between zeugma and syllepsis, the distinctions have been confusing and contradictory: even today agreement on definitions in the rhetorical handbooks is virtually nil (The New Princeton Encyclopedia of Poetry and Poetics, 1993).à Were better off using zeugma in its broadest sense and not confusing matters by introducing syllepsis, a little-known term the meaning of which even the experts cant agree on.à (Bryan A. Garner, The Oxford Dictionary of American Usage and Style, 4th ed. Oxford University Press, 2016) Pronunciation: ZOOG-muh
Saturday, December 21, 2019
Empire Popcorn s Annual Movie Review - 1602 Words
Empire Popcornââ¬â¢s Monthly Movie Review Popcorn is without a doubt the most popular snack of choice when it comes to watching a movie so who better to review the movies youââ¬â¢ll be watching than the makers of your favourite popcorn? Whether you plan on chowing down on freshly popped popcorn from your own kitchen on a cool October evening or simply want the ease of gourmet flavoured popcorn delivered straight to your door for your family fun night in front of the goggle-box, the choice is yours. Here at Empire we wonââ¬â¢t just deliver to you the highest quality popcorn kernels and the best tasting gourmet popcorn made in the UK, weââ¬â¢ll also deliver a great movie review too thatââ¬â¢ll hopefully make your movie night choice a little easier. Today at Empire Popcorn Company weââ¬â¢ll be taking a look at Marvel Comicââ¬â¢s latest release, Ant Man. On top of telling you about the latest cinema offering, weââ¬â¢ll be giving you the best popcorn flavour to compliment our movie of choice. Grab that bowl of popcorn and prepare for some lighthearted action When it comes to Marvel Cinema, it can be an awfully daunting place especially with the likes of Iron Man, Spider Man and the Avengers to contend with. It can also be a humourous place full of whimsy and lightheartedness and these are two qualities that come into play with Ant Man which weââ¬â¢d consider a real modest yet utterly enjoyable addition to the expanding world of the Marvel family. While some grieved over the loss of the stylish and inventiveShow MoreRelatedProject Managment Case Studies214937 Words à |à 860 PagesCanada 118 Riverview Children s Hospital 124 The Evolution of Project Management at Quixtar 145 3 PROJECT MANAGEMENT CULTURES 151 Como Tool and Die (A) 153 Como Tool and Die (B) 157 Apache Metals, Inc. 160 Haller Specialty Manufacturing 162 The NF3 Project: Managing Cultural Differences 163 An International Project Manager s Day (A) 172 An International Project Manager s Day (B) (see handout provided by instructor) An International Project Manager s Day (C) (see handout provided byRead MoreStrategic Marketing Management337596 Words à |à 1351 PagesStudents of The Chartered Institute of Marketing who are preparing for the Marketing Planning paper in the CIMââ¬â¢s Diploma examinations âž ¡ Marketing practitioners who will benefit from a comprehensive review of current thinking in the field of strategic marketing planning, implementation and control. Richard M S Wilson Colin Gilligan Overview of the bookââ¬â¢s structure 1 Introduction Stage One Where are we now? Strategic and marketing analysis 2 Marketing auditing and the analysis of capability Read MoreMarketing Mistakes and Successes175322 Words à |à 702 PagesUniversity of Minnesota and George Washington University. His MBA and Ph.D. are from the University of Minnesota, with a BBA from Drake University. Before coming into academia, he spent thirteen years in retailing with the predecessor of Kmart (S. S. Kresge), JCPenney, and Dayton-Hudson and its Target subsidiary. He held positions in store management, central buying, and merchandise management. His first textbook, Marketing: Management and Social Change, was published in 1972. It was ahead
Friday, December 13, 2019
Working Under Supervision Free Essays
Generally teamwork can be defined as a group of people working under supervision together to accomplish specified goals. In nursing the main goal is to improve the patientââ¬â¢s health and promote recovery. Supervision, according to Harries (1987), means ââ¬Å"to be in charge of a group of workers or students and be responsible for making sure that they do their work properlyâ⬠[Longman (1995, p. We will write a custom essay sample on Working Under Supervision or any similar topic only for you Order Now 1449)]. Working with a group of people has the potential for being a supportive and enriching experience. It increases the nurseââ¬â¢s knowledge, acquired by sharing experiences, skills, ideas and techniques obtained by watching, observing and learning from other members of the team when performing a task. Nurses are required to work as part of multi-disciplinary teams (MDT). The care and management of individuals, relies heavily on the participation in team based efforts and requires individuals who share a common goal, in order to create a well managed health care system. The concept of team work within health care was created to ââ¬Å"provide quality holistic healthcare to every patientâ⬠. Each team member must have a clear role and contribute effectively in order to maintain a well balanced and supported environment. It gives the patient high standard of care: It creates an opportunity for every member of the team to provide information about the patientââ¬â¢s need which can be orally or written, this will allow the care team to have an insight and understanding of how to offer the best possible care for the patient. Teamwork makes the duties easier and faster: If every member of staff collaborates and works together, less time is required to carry out the job and it is easy. In this case, the workload is well distributed and this relieves stress, saves useful time that can be used to observe patient needs, deterioration and improvement. There is less chance of inaccuracy because each member is focussed and co-ordinated on his or her work thereby enhancing effectiveness, whereas if it was one person doing the job the person is running from one point to the other in order to meet up with patientââ¬â¢s need thereby creating room for mistakes and disorganisation [Potter and Perry (1995)]. In conclusion teamwork is very important in nursing and can also be enjoyable if all members are actively and sincerely partakers to ensure that the work is rational to every member and also meet targets. [Potter and Perry (1995)] Working under supervision builds the nurseââ¬â¢s character, confidence and self-esteem knowing that the supervisor cares about the work done. This will stimulate the nurse to be of good conduct. In the same way, patients feel safeguarded and confident knowing that there is a competent person in charge. According to Fowler (1995) Supervision involves a learning, supportive and monitoring process. The learning process exposes the nurse to liaise with other professional bodies such as the doctors, radiotherapists, porters, cleaners, healthcare assistants, and paramedics and so on, as well as the patients and family members. The monitoring process could be formal or informal to assure that the desired standard is achieved. The supportive process includes discussion of difficulties, challenges, dilemmas and solution of how to deal with them so that positive goals are achieved [Hinchliff S. 2008)]. These processes are essential and vital for the health and safety of the patient. The nurse can then learn how to deal with challenging situations which promotes the delivering of high standard of care to the client. In contrast, when there is no supervision there is no opportunity to update knowledge, develop and improve skills. The nurse might be implementing the wrong skill or technique in attending to a patient. This might have a dangerous effect on the patient and the overall team. How to cite Working Under Supervision, Essay examples
Thursday, December 5, 2019
Titan Watches free essay sample
The market surveys show that barely 20% of adult Indians own a watch and about 90% of them own a single watch. So as to sustain and strive in this scenario, a company has to market itself well. Among those marketing strategy applied by the companies, one is STP (segmentation, targeting, positioning) ANALYSIS. Here, STP analysis is done for a company which has got the highest market share in the watch market of India and it is TITAN. As the worldââ¬â¢s sixth largest manufacturer brand of watches, the companys products attract the classes and masses both. The 960-crore Titan Industries Ltd (TIL) is a conglomerate between the Tamil Nadu industrial Development Corporation and the Tata Group of Companies and it was established in 1984. Titan Industries Ltd has split its mainline watch business into two:-Sonata and Titan. As their managing director says,â⬠volume growth will come from Sonata and value growth from Titanâ⬠. We will write a custom essay sample on Titan Watches or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page CURRENT AFFAIRS: Growth Rate: Titan is maintaining a growth rate of 30-35%. Future Plans: ? Titan is planning to roll out its own Swiss made premium watches brand `Xylys by August 2007, in order to lure the watch market. Xylys would be competing with premium international brands including Tissot and Rado. ? Titan is aiming to be a $1 billion company by 2010(Rs 4,700) crore hence acquiring a three-fold growth. The STP Process SEGMENTATION Dividing the market by grouping the customer with similar tastes and preferences into one segment is called is called ââ¬Å"segmentationâ⬠. Segmentation help marketers understand the needs of different customers better and serve them with better value propositions. A market comprises of different consumers possessing innumerable tastes and preferences. Depending n their marketing approach and the nature of the products marketers can adopt different level s of segmentation. The levels of market segmentation are: â⬠¢ Segment Marketing â⬠¢ Individual Marketing â⬠¢ Niche Marketing â⬠¢ Local Marketing Segmentation is also sometimes identifying, capturing and retaining potential new markets. TITAN PERSPECTIVE Titan has segmented its business into three main categories: ? ? ? Mass Mid-premium luxury
Thursday, November 28, 2019
The Foreign Influences on the Roman art
In the course of its history, the civilization of Ancient Rome incorporated and modified the elements of those cultures which it dominated. This argument is particularly relevant if one speaks about Roman art which includes painting, architecture, or sculpture. This paper is aimed at examining foreign influences on the Roman art. One can argue that Romans were able to adapt, modify, and sometimes improve the artistic techniques which they borrowed from others. This is the main argument that can be put forward.Advertising We will write a custom essay sample on The Foreign Influences on the Roman art specifically for you for only $16.05 $11/page Learn More One of the examples can be considered is Temple of Portunus[1]. This architectural monument can be dated back to the first century before the Common Era. This building represents the Republican period in the history of Ancient Rome [2]. Overall, this architectural work incorporates the elements of Greek and Etruscan art. For example, one can mention that Temple of Portunus includes such elements as columns, pediment, cella and extensive use of marble. In turn, the main Etruscan influences can be exemplified with such elements as high stairs, podium, and front entrance. Overall, the architectural style developed in Ancient Greece strongly influenced people who created Temple of Portunus. To a great extent, this temple bears a close resemblance to Parthenon. This example indicates that Romans did not neglect the culture of countries or regions which they dominated. Additionally, it is important to speak about Roman sculpture which was also affected by other cultures. One should take into account that Romans produced copies of Greek sculptures such as Apollo Belvedere[3].To a great extent, Roman were impressed with the meticulous techniques used by Greet sculptures. Yet, one should remember that they modified the legacy of Ancient Greece. In particular, Romans insisted on the realisti c portrayal of subjects without idealizing the physical beauty of a person[4]. This style is often called verism, and it is a forerunner of modern realism. For example, one can mention such an artwork as the bust of Trojan Decius[5]. This sculpture was created in 249 C. E. The viewers can see that the artist did not try to idealize the physical appearance of the subject. This is one of the main aspects that can be identified because it distinguishes Roman sculpture among other styles and traditions. This sculpture was created during the period of the Late Empire and it shows that even at the height of Roman political and cultural domination, Greek art still greatly appealed to them.Advertising Looking for essay on art? Let's see if we can help you! Get your first paper with 15% OFF Learn More Furthermore, it is important to speak about painting, especially frescos. One can argue that this technique was widely adopted by Etruscans[6]. A good example of this technique is the portrayed of a husband and wife. This artwork was found in Pompeii. It was created in the first century of the Common Era which is the period of the Early Empire. Again, one can say that the author of this fresco attempted to emphasize the realism of his artwork. This is one of the main things that should be considered. These examples are important because they demonstrate that Romans were willing to use the artistic techniques used in other cultures. This openness is one of the reasons why Romans could produce magnificent artworks. However, one should not suppose that they merely copied the artworks created by others. In many cases, they modified foreign influences and in this way, produced unique sculpture, painting, or architectural monuments. Appendixes Picture 1: Temple of Portunus (Gardner and Kleiner 182) Picture 2: The Bust of Trojan Decius Advertising We will write a custom essay sample on The Foreign Influences on the Roman art specifically for you fo r only $16.05 $11/page Learn More (Gardner and Kleiner 185) Picture 3: The Portrait of a Husband and Wife found in Pompei (Gardner and Kleiner 187) Works Cited Furtwangler, Adolf. Masterpieces of Greek Sculpture: A Series of Essays on theà History of Art, Cambridge: Cambridge University Press, 2010. Print. Gardner, Helen, and Fred Kleiner. Gardnerââ¬â¢s Art Through the Ages: A Global History, New York: Cengage Learning, 2012. Print. Gates, Charles. Ancient Cities: The Archaeology of Urban Life in the Ancient Nearà East and Egypt, Greece, and Rome, London: Routledge, 2003. Print.Advertising Looking for essay on art? Let's see if we can help you! Get your first paper with 15% OFF Learn More Footnotes Please, refer to the Appendixes, Picture 1 Gardner, Helen, and Fred Kleiner. Gardnerââ¬â¢s Art Through the Ages: A Global History (New York: Cengage Learning, 2012). 182. Furtwangler, Adolf. Masterpieces of Greek Sculpture: A Series of Essays on the History of Art (Cambridge: Cambridge University Press, 2010). 7. (Gardner and Kleiner 185). Appendixes, Picture 2 Gates, Charles. Ancient Cities: The Archaeology of Urban Life in the Ancient Near East and Egypt, Greece, and Rome (London: Routledge, 2003). 312. This essay on The Foreign Influences on the Roman art was written and submitted by user M0j0 to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.
Sunday, November 24, 2019
Secret River Essay Essays
Secret River Essay Essays Secret River Essay Essay Secret River Essay Essay The importance of a personââ¬â¢s relationship with the ââ¬Ëworldââ¬â¢ in determining their sense of ââ¬Ëidentityââ¬â¢ . is explored through an individualââ¬â¢s conflicting familial relationship. which plays a important function in determining their sense of individuality. The thought of a conflicting familial relationship is shown in both Kate Grenvilleââ¬â¢s novel ââ¬ËThe Secret Riverââ¬â¢ and in Robert Lowellââ¬â¢s verse form. ââ¬ËThe Dolphin. ââ¬â¢ These texts. conveys in item the ill will between familial relationships. These texts besides express similar id3eas but in different ways: in ââ¬Ëthe secret riverââ¬â¢ . a inmate struggles to implement his authorization. at the cost of the relationship with his married woman. whereas in ââ¬Ëthe dolphinââ¬â¢ a frenzied depressive poet feels inferior in his conflicting relationship with his former married woman. Elizabeth Hardwick. In ââ¬ËThe Secret River. ââ¬â¢ the physical and verbal separation between William Thornhill and his married woman Sal creates a conflicting familial relationship. ââ¬ËThe deficiency of communicating between Thornhill A ; Sal. generates farther division between each other as Sal ââ¬Ëgave no mark that she had heardââ¬â¢ him spoke. The usage of symbolism ââ¬Å"Thornhill worked beside her but she seemed to be doing certain there were ever a few workss between them. â⬠indicates the differentiation between Thornhill A ; Sal. every bit good as foregrounding a deficiency of familiarity and communicating between each other. This deficiency of familiarity shows the importance of a personââ¬â¢s physical relationship with the universe around them in determining their sense of individuality. Unlike Thornhillââ¬â¢s deficiency of familiarity which causes a conflicting familial relationship. Lowellââ¬â¢s verse form shows the individualââ¬â¢s conflicting familial relationship as a consequence from the revocation of his relationship with Elizabeth Hardwick. This is apparent in the metaphorical word picture of ââ¬Å"a prisoner as Racine. â⬠This metaphorical comparing to Racine. whoââ¬â¢s an 18th century dramatist. foreground the many similarities between Lowell and Racine. Racine. famously known for his ââ¬Ëconcept of loveââ¬â¢ centralises. how his tragic characters are cognizant of the ââ¬Ëconflictââ¬â¢ . complications yet they do nil to decide it. This is besides similar to ââ¬ËThe Secret Riverââ¬â¢ where Thornhill is cognizant of his picks. but decides to disregard Salââ¬â¢s proposal of traveling back ââ¬ËHomeââ¬â¢ in England. therefore making farther tenseness and division between his household. in-particular with Sal. Furthermore Lowell feels confined and conflicted which is caused by his married woman. This therefore shows the importance of a personââ¬â¢s psychological relationship with the universe around them in determining their sense of individuality. Grenville efficaciously conveys an individualââ¬â¢s conflicting familial relationship. which portrays a important function in determining their sense of individuality in the minute where Thornhill is about to strike Sal. The usage of accretion. ââ¬Å"He saw that she did non recognize him. Some violent adult male was drawing at her. shouting at her. the alien within the bosom of her hubby. â⬠efficaciously highlights the alteration of his individuality. Thornhillââ¬â¢s combatant desire to assail Sal physically affects the relationship with Sal. which forms a deeper rift in their conflicting relationship. Thornhill besides inquiries himself. ââ¬Å"What expletive had come down on his life. that he was full of fury at his ain Sal? â⬠This effectual usage of rhetorical oppugning shows Thornhill confirming his subconsciousness of this destructive and combative individuality. As a consequence. the compelling usage of these literary devices highlights the importance of a pe rsonââ¬â¢s physical and psychological relationship with the universe around them in determining their sense of individuality. Similar to Grenville. Lowell besides conveys the conflictive and destructive sense of ego with his familial relationship. which plays a important function in determining his sense of individuality. Lowell utilises the usage of repeat. ââ¬Å"not avoiding hurt to others. non avoiding hurt to myselfââ¬ââ⬠efficaciously shows the bellicoseness and volatility Lowell expresses to himself and to his former partner. This usage of repeat besides signifies the subordinating position he feels in this relationship. The quotation mark. ââ¬Ëcaught in its hangmanââ¬â¢s-knot and sinking lines. ââ¬Ë is a ocular illustration of how Lowell feels. being trapped and inferior. which consequences in physical force to asseverate his conflicted individuality. Furthermore. this shows the importance of a personââ¬â¢s psychological relationship with the universe around them in determining his sense of individuality. Additionally. Grenville communicates the thought of an individualââ¬â¢s conflicting familial relationship through societal interaction. Grenville efficaciously uses the literary device of duologue. ââ¬Å"Get rid of the inkinesss and sheââ¬â¢ll stay. Will. â⬠every bit good as ââ¬Å"Nobody wonââ¬â¢t neer know. I swear. he said. ââ¬Å"Not our married womans even. Not anyone other than us. And we ainââ¬â¢t stating. â⬠to joint the pending pinnacle determination made by Thornhill to disregard Salââ¬â¢s pleads which accordingly increases the struggle between Thornhill and Sal. The metaphor ââ¬Å"But it seemed there was no manner to talk into that soundless topographic point. Their lives had easy grown around it. the manner roots of a river-fig grew around a stone. â⬠farther indicates the deficiency of familiarity and communicating between Thornhill and Sal as theyââ¬â¢re unable to talk into that soundless topographic point. hence foregrounding the imp ortance of a personââ¬â¢s relationship with the universe around them in determining his sense of individuality. Synonymous to Grenville. Lowell besides highlights the thought of an individualââ¬â¢s conflicting familial relationship through societal interaction. Lowell uses nonliteral linguistic communication. ââ¬Å"I have sat and listened to excessively many words of the collaborating Muse. and plotted possibly excessively freely with my life. â⬠to efficaciously demo the conflicting familial relationship. The usage of nonliteral linguistic communication high spots that Lowell has taken advice from household and friends which has later lead Lowellââ¬â¢s life of misdirection and indecisiveness. This therefore highlights the importance of a personââ¬â¢s relationship with the universe around them in determining his sense of individuality. In decision. it is apparent for both Grenville and Lowell that the composers have employed a assortment of literary devices to foreground the importance of a personââ¬â¢s relationship with the universe around them in determining their sense of individuality. Bibliography hypertext transfer protocol: //xserve. allsaintscasula. Catholic. edu. au/groups/mrsdeli_yr11advancedenglish/weblog/8b4ee/Part_Six_The_Secret_River. html hypertext transfer protocol: //listverse. com/2007/08/28/top-10-american-poems-of-the-20th-century/ hypertext transfer protocol: //www. poemhunter. com/robert-lowell/biography/
Thursday, November 21, 2019
Business Intelligence Essay Example | Topics and Well Written Essays - 750 words
Business Intelligence - Essay Example Additionally, the applications of business intelligence contain the tasks of query and reporting, decision support systems, statistical analysis, online analytical processing (OLAP), forecasting, and data mining (Webopedia, 2011) and (Rossetti, 2006). This paper provides the answers of questions like that why or why not business intelligence is critical for organizations? This paper will outline the issues and challenges that organizations can face in implementing BI. This paper will also discuss the difference between knowledge management and BI. Business Intelligence: A tool for organizationââ¬â¢s survival Business intelligence tools have become one of the most important organizationsââ¬â¢ resources. Additionally, these tools are utilized in data mining and operations. In this scenario, operational business intelligence is utilized to run the business activities more competently and achieve maximum return on investment. Thus, business intelligence methods and tools facilitate the organizations in making efficient use of assets, cutting costs, and making use of all the business prospects. On the other hand, in data mining, business intelligence is used to leverage enormous quantities of data for determining the best performance areas or out-of-the-box investigations. This kind of solutions could be easy or complex, however depending on the BI tool utilized. In addition, business intelligence tools help the organizations to gain a competitive edge because of their dashboard capabilities. Moreover, an organization must recognize that BI is not simply a charting or visual display of data. However, they can be helpful when an organization wants to incorporates data from numerous sources (D'Souza, 2011). Challenges in implementing business intelligence While adopting BI technology for their business an organization can face following challenges: (Computerworld Custom Publishing, 2003) and (MAIA Intelligence Blog, 2011) Failure to distinguish BI systems and pr ojects as cross-organizational company initiatives, as well as considering them different from distinctive standalone solutions. Unengaged company sponsors (or sponsors who take pleasure in small or no authority in the corporation). Engaged or reluctant business representatives. Lack of capable as well as existing staff, or sub-optimal staff use No software release idea (having no enhanced and improved iterative development technique). No use of WBS (work breakdown structure) and no methodology for application of the new BI technology. No company analysis or unavailability of standardization actions for the BI technology application. No approval of the influence of dirty data on business productivity. Not recognizing the need and utilization of meta-data. Extra dependence on disparate techniques and tools BI is difference from Knowledge Management Normally, knowledge management is referred as a methodical procedure of discovering, selecting, classifying distilling and presenting dat a and information in a form that is easy to understand for an employee and lies in a precise area of interest. Additionally, the specific knowledge management tasks facilitate organizations to pay their attention on storing, acquiring and utilizing knowledge for similar things such as problem solving, strategic planning, dynamic learning and decision making (Herschel, 2008). In addition, bus
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