Definition and Examples of Zeugma

A distant cousin of a transferred epithet, zeugma is a  rhetorical term for the use of a word to modify or govern two or more words although its use may be grammatically or logically correct with only one. Adjective: zeugmatic. Rhetorician Edward P.J. Corbett offers this distinction between zeugma and syllepsis: in zeugma, unlike syllepsis, the single word does not fit grammatically or idiomatically with one member of the pair. Thus, in Corbetts view, the first example below would be syllepsis, the second zeugma: You are free to execute your laws, and your citizens, as you see fit.(Star Trek: The Next Generation)Kill the boys and the luggage!​(Fluellen in William Shakespeares Henry V) However, as Bernard Dupriez points out in A Dictionary of Literary Devices (1991), There is little agreement among rhetoricians on the difference between syllepsis and zeugma, and Brian Vickers notes that even the Oxford English Dictionary confuses syllepsis and zeugma (Classical Rhetoric in English Poetry, 1989). In contemporary rhetoric, the two terms are commonly used interchangeably to refer to a figure of speech in which the same word is applied to two others in different senses. Etymology From the Greek, a yoking, a bond Examples and Observations Zeugma is when a word applies to two others in different ways; or to two words when it only semantically suits one. An example of the former quotes Alanis Morissette: You held your breath and the door for me. How chivalrous and zeugmatic. An example of the latter is with wailing mouths and hearts—but dont blame Morissette for this doggerel.(Gary Nunn, Move Over, George Orwell—This Is How to Sound Really Clever. The Guardian, October 11, 2013)He carried a strobe light and the responsibility for the lives of his men.(Tim OBrien, The Things They Carried. McClelland Stewart, 1990)She arrived in a taxi and a flaming rage.(John Lyons, Semantics. Cambridge University  Press, 1977)We were partners, not soul mates, two separate people who happened to be sharing a menu and a life.(Amy Tan, The Hundred Secret Senses. Ivy Books, 1995)[H]e was alternately cudgelling his brains and his donkey when, passing the workhouse, his eyes encountered the bill on the gate.(Charles Dickens, Oliver Twist, 1839)I just blew my nose, a fuse, and three circuit breakers.(The Jim Henson Hour, 1989)I was in no sort of nick for this encounter, I admit, full of fear and afternoon scotch and the homeward tug.(Marin Amis, Money. Jonathan Cape, 1984)Whether the nymph shall break Dianas law,Or some frail China-jar receive a flaw,Or stain her honour, or her new brocade.(Alexander Pope, The Rape of the Lock, 1717)She lowered her standards by raising her glass,Her courage, her eyes and his hopes.(Flanders and Swann, Have Some Madeira, MDear)The theme of the Egg Hunt is learning is delightful and delicious—as, by the way, am I.(Allison Janney as C.J. Cregg in The West Wing) Zeugma as a Writing Fault Like syllepsis, the figure known as zeugma uses a single word to link two thoughts, but in syllepsis the relationship of the linking word to both ideas is correct, whereas in zeugma the relationship is correct for one idea but not for the other. A fabricated example of zeugma might be, He sat munching his sandwich and his beer. An actual example from fiction is, Something odd in the behavior of the pair held his attention and his curiosity. The term zeugma is often used to refer to syllepsis, but as here distinguished it obviously is a writing fault, which syllepsis is not. (Theodore Bernstein, The Careful Writer: A Modern Guide to English Usage. Simon Schuster, 1965)Zeugma is often accidental, as in She wore a rusty black dress, a feather boa, and an alligator handbag; since wore has no legitimate application to handbag, this zeugma is an error. (Edward D. Johnson, The Handbook of Good English. Washington Square, 1991)Confusing and Contradictory Distinctions Between Zeugma and Syll epsisAlthough commentators have historically tried to distinguish between zeugma and syllepsis, the distinctions have been confusing and contradictory: even today agreement on definitions in the rhetorical handbooks is virtually nil (The New Princeton Encyclopedia of Poetry and Poetics, 1993).  Were better off using zeugma in its broadest sense and not confusing matters by introducing syllepsis, a little-known term the meaning of which even the experts cant agree on.  (Bryan A. Garner, The Oxford Dictionary of American Usage and Style, 4th ed. Oxford University Press, 2016) Pronunciation: ZOOG-muh

Empire Popcorn s Annual Movie Review - 1602 Words

Empire Popcorn’s Monthly Movie Review Popcorn is without a doubt the most popular snack of choice when it comes to watching a movie so who better to review the movies you’ll be watching than the makers of your favourite popcorn? Whether you plan on chowing down on freshly popped popcorn from your own kitchen on a cool October evening or simply want the ease of gourmet flavoured popcorn delivered straight to your door for your family fun night in front of the goggle-box, the choice is yours. Here at Empire we won’t just deliver to you the highest quality popcorn kernels and the best tasting gourmet popcorn made in the UK, we’ll also deliver a great movie review too that’ll hopefully make your movie night choice a little easier. Today at Empire Popcorn Company we’ll be taking a look at Marvel Comic’s latest release, Ant Man. On top of telling you about the latest cinema offering, we’ll be giving you the best popcorn flavour to compliment our movie of choice. Grab that bowl of popcorn and prepare for some lighthearted action When it comes to Marvel Cinema, it can be an awfully daunting place especially with the likes of Iron Man, Spider Man and the Avengers to contend with. It can also be a humourous place full of whimsy and lightheartedness and these are two qualities that come into play with Ant Man which we’d consider a real modest yet utterly enjoyable addition to the expanding world of the Marvel family. While some grieved over the loss of the stylish and inventiveShow MoreRelatedProject Managment Case Studies214937 Words   |  860 PagesCanada 118 Riverview Children s Hospital 124 The Evolution of Project Management at Quixtar 145 3 PROJECT MANAGEMENT CULTURES 151 Como Tool and Die (A) 153 Como Tool and Die (B) 157 Apache Metals, Inc. 160 Haller Specialty Manufacturing 162 The NF3 Project: Managing Cultural Differences 163 An International Project Manager s Day (A) 172 An International Project Manager s Day (B) (see handout provided by instructor) An International Project Manager s Day (C) (see handout provided byRead MoreStrategic Marketing Management337596 Words   |  1351 PagesStudents of The Chartered Institute of Marketing who are preparing for the Marketing Planning paper in the CIM’s Diploma examinations âž ¡ Marketing practitioners who will benefit from a comprehensive review of current thinking in the field of strategic marketing planning, implementation and control. Richard M S Wilson Colin Gilligan Overview of the book’s structure 1 Introduction Stage One Where are we now? Strategic and marketing analysis 2 Marketing auditing and the analysis of capability Read MoreMarketing Mistakes and Successes175322 Words   |  702 PagesUniversity of Minnesota and George Washington University. His MBA and Ph.D. are from the University of Minnesota, with a BBA from Drake University. Before coming into academia, he spent thirteen years in retailing with the predecessor of Kmart (S. S. Kresge), JCPenney, and Dayton-Hudson and its Target subsidiary. He held positions in store management, central buying, and merchandise management. His first textbook, Marketing: Management and Social Change, was published in 1972. It was ahead

Working Under Supervision Free Essays

Generally teamwork can be defined as a group of people working under supervision together to accomplish specified goals. In nursing the main goal is to improve the patient’s health and promote recovery. Supervision, according to Harries (1987), means â€Å"to be in charge of a group of workers or students and be responsible for making sure that they do their work properly† [Longman (1995, p. We will write a custom essay sample on Working Under Supervision or any similar topic only for you Order Now 1449)]. Working with a group of people has the potential for being a supportive and enriching experience. It increases the nurse’s knowledge, acquired by sharing experiences, skills, ideas and techniques obtained by watching, observing and learning from other members of the team when performing a task. Nurses are required to work as part of multi-disciplinary teams (MDT). The care and management of individuals, relies heavily on the participation in team based efforts and requires individuals who share a common goal, in order to create a well managed health care system. The concept of team work within health care was created to â€Å"provide quality holistic healthcare to every patient†. Each team member must have a clear role and contribute effectively in order to maintain a well balanced and supported environment. It gives the patient high standard of care: It creates an opportunity for every member of the team to provide information about the patient’s need which can be orally or written, this will allow the care team to have an insight and understanding of how to offer the best possible care for the patient. Teamwork makes the duties easier and faster: If every member of staff collaborates and works together, less time is required to carry out the job and it is easy. In this case, the workload is well distributed and this relieves stress, saves useful time that can be used to observe patient needs, deterioration and improvement. There is less chance of inaccuracy because each member is focussed and co-ordinated on his or her work thereby enhancing effectiveness, whereas if it was one person doing the job the person is running from one point to the other in order to meet up with patient’s need thereby creating room for mistakes and disorganisation [Potter and Perry (1995)]. In conclusion teamwork is very important in nursing and can also be enjoyable if all members are actively and sincerely partakers to ensure that the work is rational to every member and also meet targets. [Potter and Perry (1995)] Working under supervision builds the nurse’s character, confidence and self-esteem knowing that the supervisor cares about the work done. This will stimulate the nurse to be of good conduct. In the same way, patients feel safeguarded and confident knowing that there is a competent person in charge. According to Fowler (1995) Supervision involves a learning, supportive and monitoring process. The learning process exposes the nurse to liaise with other professional bodies such as the doctors, radiotherapists, porters, cleaners, healthcare assistants, and paramedics and so on, as well as the patients and family members. The monitoring process could be formal or informal to assure that the desired standard is achieved. The supportive process includes discussion of difficulties, challenges, dilemmas and solution of how to deal with them so that positive goals are achieved [Hinchliff S. 2008)]. These processes are essential and vital for the health and safety of the patient. The nurse can then learn how to deal with challenging situations which promotes the delivering of high standard of care to the client. In contrast, when there is no supervision there is no opportunity to update knowledge, develop and improve skills. The nurse might be implementing the wrong skill or technique in attending to a patient. This might have a dangerous effect on the patient and the overall team. How to cite Working Under Supervision, Essay examples

Titan Watches free essay sample

The market surveys show that barely 20% of adult Indians own a watch and about 90% of them own a single watch. So as to sustain and strive in this scenario, a company has to market itself well. Among those marketing strategy applied by the companies, one is STP (segmentation, targeting, positioning) ANALYSIS. Here, STP analysis is done for a company which has got the highest market share in the watch market of India and it is TITAN. As the world’s sixth largest manufacturer brand of watches, the companys products attract the classes and masses both. The 960-crore Titan Industries Ltd (TIL) is a conglomerate between the Tamil Nadu industrial Development Corporation and the Tata Group of Companies and it was established in 1984. Titan Industries Ltd has split its mainline watch business into two:-Sonata and Titan. As their managing director says,†volume growth will come from Sonata and value growth from Titan†. We will write a custom essay sample on Titan Watches or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page CURRENT AFFAIRS: Growth Rate: Titan is maintaining a growth rate of 30-35%. Future Plans: ? Titan is planning to roll out its own Swiss made premium watches brand `Xylys by August 2007, in order to lure the watch market. Xylys would be competing with premium international brands including Tissot and Rado. ? Titan is aiming to be a $1 billion company by 2010(Rs 4,700) crore hence acquiring a three-fold growth. The STP Process SEGMENTATION Dividing the market by grouping the customer with similar tastes and preferences into one segment is called is called â€Å"segmentation†. Segmentation help marketers understand the needs of different customers better and serve them with better value propositions. A market comprises of different consumers possessing innumerable tastes and preferences. Depending n their marketing approach and the nature of the products marketers can adopt different level s of segmentation. The levels of market segmentation are: †¢ Segment Marketing †¢ Individual Marketing †¢ Niche Marketing †¢ Local Marketing Segmentation is also sometimes identifying, capturing and retaining potential new markets. TITAN PERSPECTIVE Titan has segmented its business into three main categories: ? ? ? Mass Mid-premium luxury